To introduce the Canadian province of Alberta to the Dutch; raise awareness for the great winter sport destination
that Alberta is and that it is actually surprisingly close. Secondarily, to sell more winter sport packages via the affiliated
tour operators and increase the number of passengers on KLM flights to Calgary.
A Facebook campaign allowed the Dutch to place their digital Like on a map of Alberta. At the end
of the campaign the digital Like was actually taken to the selected spot in the form of a woollen mitten.
These ‘Real Likes’ were handed out to locals precisely on the selected spot in Alberta, Canada.
This not only allowed the Dutch target audience to discover the main ski areas but also get in touch with real Canadian locals,
since the woollen mittens came with a profile-tag with the personal details of the Dutch participant.
This enabled the Canadian recipient to return a thank you to the sender.
This is how we brought the Dutch and Canadians closer together.